SERVICES

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PUBLIC RELATIONS include strategic communication concepts to strengthen the destination’s positive image.

  • TRADE FAIR APPEARANCES for all target groups offer the opportunity to present our partners at international tourism trade fairs and to address potential sales partners and travellers.
  • SENDING B2B NEWSLETTERS: We send out newsletters at regular intervals. These newsletters present the latest news, developments and offers from the destination countries in order to arouse the interest of business partners and inform them about new opportunities.
  • BUILDING A STRONG PRESENCE ON SOCIAL MEDIA AND ATTRACTING POTENTIAL MULTIPLICATORS: We are building a strong presence on social media to engage with our audience. Through creative and engaging content, we generate interest in the destination and attract potential travellers. We cooperate with influencers to utilise their reach and further increase awareness of the travel destination.
  • ORGANISATION OF B2B ROADSHOWS: At the roadshows, we and our partners provide information on tourism opportunities and offers in the destinations and aim to further develop and build partnerships with tour operators, travel agencies and other players in the industry.
  • ORGANISATION VON B2B-WEBINAREN: In our webinars, participants have the opportunity to learn more about the tourism services and opportunities offered by our partners and to discuss questions directly with experts.
  • ORGANISATION OF B2B FAMTRIPS: With our Famtrips, we offer a unique opportunity to get to know the country first-hand and strengthen partnerships.
  • THE ORGANISATION OF PRESS TRIPS allows journalists and media representatives to visit and report on the destination. These trips provide an excellent opportunity to increase media exposure and raise the country’s profile as a destination.
  • MARKET RESEARCH: We conduct extensive market research to better understand the needs and interests of our target groups. By analysing travel trends and consumer behaviour, we make informed decisions and adapt our marketing strategies accordingly to achieve greater impact.
  • PROVIDING INFORMATION TO TRAVELLERS: We act as a comprehensive source of information for travellers and provide them with all relevant information from our partners. This includes information on events, places of interest, practical travel tips and cultural etiquette to make their stay in the country as enjoyable and enriching as possible.
  • WRITING BLOG CONTRIBUTIONS: We regularly write informative and engaging blog posts covering various aspects of the destination. Our posts provide travellers with useful information about events, attractions, tips and etiquette.

We are focussing on the development of targeted marketing strategies to address the ethnic market, in particular the Turkish, Arabic and Bosnian communities in Europe. The aim is to fulfil the special needs of these target groups by offering culture- and religion-specific and native-language services. There are already more than 23 million people with a migration background living in Germany. With their purchasing power and their numerical presence, people of Turkish origin in Germany (TiD) in particular therefore represent a particularly attractive market and a worthwhile starting point for market segmentation for travel destinations and companies from all sectors. With our multicultural team, we have excellent access to the ethnic communities in Germany and neighbouring countries. On behalf of our partners, we develop concepts for attracting ethnic groups to cultural and pilgrimage tourism.